Race Online 2012 is a challenge to everyone in the UK. Its aim is to ensure the UK is the first nation in the world where everyone can use the web.
Chapter Media was initially brought in to assist online strategy for campaign in August 2009. Subsequently we were asked to undertake the development, management and maintenance of the campaign site.
We work alongside and with multiple members of the Race Online team, providing daily support by phone, trouble ticket and in-office - and even during weekends to cover PR events. We are involved in their monthly strategy meetings, helping to steer their platform to maximum efficiency and usability in what is a very fast evolving project.
Since January, Chapter has updated the initial Drupal build to allow for 3 different versions of the site, and as the campaign has progressed, this has included 3 completely different designs.
With this campaign, speed has been of the essence because of the rapidly changing economic and political landscape. We managed the launch of a micro-site ‘Manifesto’ for a Networked Nation which was launched at 10 Downing Street by Martha Lane Fox and David Cameron, with less than 10 days notice from notification to launch.
Chapter has proven itself so valuable and responsive, and our Drupal platform so effective, that the government has suggested we pitch for other similar projects.
Reference available on request.