Services We Can Offer
Services offered
Chapter Media has a proven track record in delivering results for content owners, networks and brands across Mobile, IPTV, interactive TV and the web.
The digital media explosion has resulted in a new relationship with the consumer. Sectors such as VoD and mobile represent new and significant ways to deliver increased revenue, more effective communications and better customer understanding. This offers powerful opportunities for the Media and Telecoms sectors.
For many businesses there are often obstacles to achieving the benefits of these emerging platforms; these can include defining the right proposition, the value chain, technology, resources, cost or simply knowledge.
At Chapter we ensure that our clients are able to overcome such obstacles, and to realise the full potential of their business in this space, in a cost efficient manner. We blend expertise and industry contacts in the Television, Internet and fixed/wireless Telco sectors, with advanced knowledge of service development, content production and distribution, marketing, and rights management.
Consultancy & Business Planning
Our focus is on developing strategies and working business plans to enable our clients to maximise the benefit from emerging digital platforms.
Chapter’s network of highly skilled and experienced industry professionals throughout Europe offer consultancy services to content owners, media brands and telco’s. Chapter’s business planning process focuses on achieving competitive advantage and enhancing shareholder value. We ensure that our client's vision, mission and goals are achieved through an integrated approach to strategic, marketing, operational and financial planning.
Our approach to business planning is always tailored to meet client's specific needs. We work closely with our client's functional departments to ensure that the operational plans receive the full support of those that will be tasked with implementing them.
Chapter’s specialised consultancy services include:
• Partner and resource investigation and delivery
• Identification and delivery of priority partnerships, including distribution platforms, licenses, marketing tie-ins and funding
• Recommendations on carriage, intellectual property rights, exploitation terms and windows, revenue shares, SLAs etc.
• Highlighting opportunities which clients should consider and making introductions where required
• Applying Chapter’s detailed knowledge of new services and providers of such services
• Assessing proposals made by third parties and benchmarking against other opportunities.
• Chapter constantly updates its knowledge on what types of commercial frameworks are applied to deals, as well as which companies are genuinely successful in the VoD and mobile sectors
Content Strategy:
• Recommendations on rights exploitation and distribution. This includes reviewing commercial terms and contract schedules, as well as analyzing the business making the proposals
• Analysis and definition of marketplace, opportunity and value chain
• Concept development workshops and feasibility studies, specifying optimal product solutions
New media planning and advice:
• Identification of optimal use of marketing budget on emerging platforms
• Benchmarking performance of new media marketing activities
• Making regular updates on the marketplace, and market trends
Production & Service Design
Chapter produces online and mobile services for its clients, for the purposes of marketing and/or revenue generation. Our emphasis is on simple and high quality service design, incorporating a multi-stage process:
• Concept development and feasibility studies
• Partner resourcing
• Product and systems design
• Approvals
• Build and integration
• Operations setup
• Business and consumer acceptance testing
• Launch
• Product lifecycle management
Chapter has its own in-house technical development team who develop sites mainly in PHP and PHP-based frameworks such as Drupal. However we only use this team on projects where appropriate, and regularly use external companies.
From a product point of view we have developed Content Management Systems (CMS) which are currently being used by clients such as Robbiewilliams.com, Sia, BIFA and Raindance.tv.
We have built a bespoke CMS, Editions, for Eve Magazine. This is also now being used to build advertorials and micro-sites for clients such as stuff.tv and whathifi.com
We have also developed a managed infrastructure platform (with Rackspace, Brightcove and Interoute) for the delivery of web and audio and video content.
Licensing
As the growth in revenues derived from intellectual property in traditional profit centres is slowing down, content owners are seeking to exploit emerging platforms to increase their bottom line.
Chapter’s focus is to identify partners, resources and distribution platforms that maximise revenue for our clients’ intellectual property. To support this, we develop innovative propositions and marketing tie-ins around the IP.
We have expertise in content aggregation, rights negotiation and management, and value chain analysis, as well as setting exploitation terms, windows, revenue shares and service level agreements. When valuing and negotiating IP licenses we can operate on a global or local level and use our knowledge of platform capabilities to ensure optimal terms for our clients.
